OUCH is a set of five first aid kits.
Each kit contains medications to cure one of the following soft injuries: contusions, allergies, cuts, burns or irritations. Each pack contains only essentials for one single person and one single usage.
OUCH kits have a modular shape, so users can mix their kits in regard to the activity they want doing.
The disposable use lets to save money, but also avoids waste. OUCH is made most of cardboard, except for medical items that are hermetically sealed, so it’s recyclable.

Packaging Design Lab at Politecnico di Milano
Med kit, Packaging design, Product design, Politecnico di Milano